The Brand
Glasses from CAZAL are always a unique part of an individual personal identity – and have been since 1975. From Berlin to New York and from Tokyo to Paris, the brand focuses on people with an upscale lifestyle. They appreciate CAZAL as a small, fine global brand which always meets the highest standards while also introducing surprising features.
It is created by the internationally renowned eyewear designer Cari Zalloni and his professional design team.
The Design
CAZAL is authentic. Glasses with this name are a sign of their time and mold the style in their market segment. In each model, shape and color as well as material and technology are matched to each other including even the smallest detail. Each design is created in the context of the most important international fashion trends – not to adapt to them but to generate an exciting contrast which gives the brand its characteristic signature.
The Philosophy
Every eyewear brand which successfully holds its own on the market over the years must follow certain rules. And the same is true for CAZAL. Cari Zalloni, who gave the brand of CAZAL its name, has formulated some of these rules – rules according to which CAZAL, as a brand with high design standards, positions itself.
Being striking and extravagant is our signature.
We do not follow the mainstream but create something new.
Anti-cyclical ideas promise the most success.
A good design must polarize.
The Communication
CAZAL eyeglasses are collectors’ items: individual, extravagant, of superior quality, surprising, exclusive, distinct, modern – and always desirable. Each CAZAL model documents a piece of European culture. This is expressed in the new CAZAL campaign. It refers to a style which is gaining influence throughout the world: the new romanticism. This style is playful in the details, extravagant in its shapes, unusual in its colors, fashionable in its trend, and elegant in its style.
The Product
In addition to their designs, CAZAL glasses are above all marked by their workmanship. Their elaborate surface treatment makes their hardness, adhesion, resistance to solvents and perspiration tests unique. The layer thickness is precisely predetermined at every point of the eyeglasses, right down to the rim, by way of cathodic dip painting. Colors are always applied manually. This makes each pair of glasses a unique product. There are also special varnish inlays which look like little jewels but are considerably more durable.
CAZAL Vintage Glasses Collection 2009
Sunglasses by CAZAL have been among the most coveted cult accessories for decades now. This is true in the US and Asia, in particular, but in Europe, too, they have been acquiring cult status in more recent times. The hallmark of CAZAL has always been large, urbane glasses which have earned high repute with their exceptional, extravagant design and lavish individual details. Recently, CAZAL has been replicating a small number of selected glasses in a retro-look. But at the same time, CAZAL has also been creating new retro-eyewear, inspired by a diverse range of style-elements from the past. In 2009, CAZAL will be presenting three original retro-models as well as several mixed retro-style models which have already got what it takes to become classics.
The most notable retro release in 2009 for Cazal is the legendary 951. So famous was this model that it now has it’s own website: www.the951.com. This is the only singular frame in the world that has its own, unique web domain. On it, buyers of the 951 will be able to communicate with one another via an online community not unlike facebook or myspace. Known for its high tech, goggle design, the 951 was seen regularly on the faces of celebrities and true lovers of high fashion and was one of the primary reasons Cazal earned the title of “status eyewear“.
In addition to the 951 – look for the release of the Cazal 163 towards the second half of 2009. Similar to the famous 607, the 163 was another legendary plastic frame that came to define the collection. Unisex in design, it combined a bold plastic design with the thick metal detailing that became a calling card for Cazal.
Finally, people in the New York tri-state area should look for the Cazal 607 in NY Lotto’s “Little Bit of Luck“ advertising campaign.