OUR STORY

In 1938, a man by the name of Ben Shyer started a company in the optical industry. As the only employee, his small apartment on Cortelyou Road in Brooklyn, NY doubled as an office and warehouse with his inventory hidden beneath the bed. Over the years Mr. Shyer expanded his business, began importing collections from around the world, and eventually needed more space than his bedroom would afford – first moving to an office in lower Manhattan before additional growth would take him to Elmont, NY, where the company resides today.

Today, Mr. Shyer’s company has expanded to the distribution of several uniquely salable collections that include the officially licensed Jaguar Eyewear, the unique creativity of Coco and Breezy, the elegance of Diva, the rock and gothic inspired world of Scream, the highly styled yet affordable Exces, and last but not least the world famous Disney Eyewear collection.

Currently in our third generation, helmed by Paul Shyer and his son Jason, we honor our values of customer loyalty, impeccable service, and a constant focus on creativity, quality, and the nuance that makes something go from good to great.